Jonnie Hallman is an independent design engineer in New York.
My work focuses on crafting thoughtful, intuitive, and delightful interactions for the web, with a devotion to process, transparency, and sharing what I learn.
Previously, I was a staff design engineer at Stripe, working on stripe.com. In 2020, we launched a colorful new redesign.
I also led development of the landing pages for Stripe Apps, Stripe Identity, Stripe Checkout, and Stripe Terminal.
Before Stripe, I freelanced primarily for startups, focusing on animated marketing websites. For Casper, I built the homepage animations for casper.com to introduce their new sheets.




I also worked with Dropbox to build the websites for Carousel and Mailbox—their short-lived photo and email apps.


My greatest hit was the FiftyThree Pencil landing page—a collaboration with the FiftyThree team to debut their first piece of hardware.
I recently spoke at the Kinference design conference about a randomly available domain name that was so good that I felt obligated to start a new passion project with it.
No spoilers, but this is a real rollercoaster ride of a talk.
After riding the ups & downs of freelance for many years, I built my own app to bring peace of mind to freelancers by visualizing their schedule and income from a bird’s eye view.
In addition to building for the web, I also love writing (and speaking) about the process. Below are a few of my more popular posts:
Animating Quines for Larva Labs Dec 16th, 2025
Building the Casper homepage January 5, 2016
Building the Carousel website with Dropbox April 15th, 2014
Book Covers, Model Airplanes, and My Dad January 5th, 2014
Building the Pencil Page with FiftyThree November 21st, 2013
Back in 2013, I spoke at CreativeMornings on the topic of “Make”. I took that opportunity to talk about my dad and his influence on me as a maker—with a focus on passion and process. It’s an old talk, but I’m still proud of this one.
Off the web, my wife and I run a shared studio space in our neighborhood, where we work alongside a handful of our freelancer friends. Come on down to Design Town



That’s all. What now?
Read my blog, where I write about my process and share a behind-the-scenes look at my work.
Send me an email if you have an interesting project and think I’d be a good fit. Landing pages and microsites are my love language.