I haven’t had cable for a good four years now and what differentiates Hulu/Netflix from cable is the ability to watch what you want when you want. Before online TV, if your show wasn’t on, you’d flick around until you find something decent. And, if something decent wasn’t on, you’d settle for a horrible MTV show that was entertaining in the sense that it kept the WTF-look on your face through the entirety of the show (see Room Raiders, Next, Date My Mom).

Though MTV’s choice in shows has gone downhill since it stopped playing music, its creative freedom remains at a constant high. Having heard Andre Andreev and Dan Covert of Dress Code speak at MICA this past year, I learned a few things about MTV since it’s their biggest client. MTV strives to put that WTF-look on your face with their spots and “WTFs” is the actual name for them. Who knows if they’re going for the same thing with their shows. Regardless, I’m loving the above spot. Be sure to check out an overview of the new look on Creative Review.